Learning #3 in the Cognite scale-up series highlights the delicate balance between optimizing for immediate velocity and long-term scalability. Iterative learning underpinned by structured processes is key to managing constant change. As startups grow, roles become more defined, requiring a fine balance to avoid stifling innovation with excessive structure. Customer value, managed dependencies, and a blend of thoroughness with agility ensure sustainable growth. Organizational velocity is as much about alignment and planning as it is about empowerment and adapting to trade-offs between team independence and overarching strategies.

Learning #2: Build Processes and Culture for Continuous Change In the previous article in this series, I covered learning #1- Always Be On Your Way. I wrote about how easy it is to get stuck in “how things should be done” instead of focusing on the unique challenges you have here and now. In my […]