Follow me on Twitter/X @GregerWedel Back two years ago, I wrote a blog post on the principles and biggest pitfalls of scaling a product organization charged to build a unified and complex product. Naturally, being employed at Cognite, what I had in mind was the Cognite Data Fusion platform product and its ~280 people product […]
organisational issues
How to Scale a Product Engineering Organisation?
There is plenty of good product management literature out there, but if you want to scale a large product engineering organisation, you mostly find the agile scaling frameworks. One of the most visible advocates for building innovative high-tech products that delight customers, Marty Cagan, slashed out at these frameworks in June 2021 offering little hope […]
The Two Most Common Execution Mistakes in Tech Acquisitions
A blueprint for a successful integration of a tech acquisition.
Don’t Try to Innovate on Your Entire Business Model in The Existing Organisation
Much is written about how to innovate in tech. Still, it boils down to the simple ability of individuals to focus on and prioritise the right things on a day to day basis, and that other people in other functions prioritise not only the same right things but also at the SAME TIME! This is […]
Are You Lost In All The High Priorities?
As software product organisations grow, they can become the victims of their own sales success. Many high-priority customers and features put pressure on the engineering organisation to deliver, but even when using all the traditional ways to prioritise and optimise execution, you feel progress is slow and the overall “delightfulness” of your product is not […]





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